Meta, TikTok, Spotify & New Rules of Soft Power [Mark Mulligan]
Soft power hasn’t disappeared - it’s just moved online, where tech companies now shape what we watch, share, and care about. Behind the screens, writes Mark Mulligan of MIDiA. algorithms are quietly rewriting the rules of culture.
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https://www.hypebot.com/hypebot/2025/05/meta-tiktok-spotify-the-new-rules-of-soft-power-mark-mulliga...
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