Unexpected Rise of Cringe as a Music Marketing Strategy
Cringe content is no longer a liability — cringe is a music marketing strategy. As audiences crave authenticity over polish, artists who lean into awkward, overly earnest moments are breaking through the noise and turning discomfort into streams.
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https://www.hypebot.com/hypebot/2025/06/the-unexpected-rise-of-cringe-as-a-music-marketing-strategy....
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