Post-Social Music Marketing? Drake moves beyond TikTok

Drake released his new single 'Which One' without TikTok hype or even a traditional music video, It is still gaining millions of streams. Here's how this low-key fan-first approach could change the way artists release music. Have we reached the era of post-social music marketing?
The post Post-Social Music Marketing? Drake moves beyond TikTok appeared first on Hypebot.