What is GEO vs SEO? Why GEO is now more important than SEO

GEO is now more important than SEO in marketing. Search engines aren't what they used to be. AI-generated overviews are stealing the spotlight and reshaping how to get discovered. If you're relying on keywords and backlinks, you're already behind, because Generative Engine Optimization (GEO) is now the key to getting noticed.
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